SURGE APPOINTMENTS
The Groundwork System for Modern Landscapers
We Become Your Growth Partner.
Without the high salary.

Never Buy Shared Leads Again.
Get More of the Jobs You Want.

The Groundwork System is a done-for-you customer acquisition, retention, and referral system for Greater New Orleans landscapers — no shared-lead marketplaces, no pay-per-click.

Hardscape and outdoor living builds Drainage and French drain installs Recurring maintenance accounts

No long-term contract · Google compliant methods · Everything built for you · You own what we build

Grab Your Spot

Limited spots available per city.

The three money jobs

Top Jobs We Go After

Miss these calls and a competitor books the job instead.

Hardscape & Outdoor Living Builds

The highest-margin work you do — patios, walls, and outdoor kitchens built with real New Orleans drainage know-how baked in, not just pavers.

Drainage & French Drain Installs

The job almost nobody else in this city knows how to do right, and one of the highest-margin lines in the trade.

Recurring Maintenance Accounts

Accounts that pay you nearly year-round and become the base you upsell into bigger backyard transformations.

These are the jobs worth chasing. We handle the everyday work too — whichever of these you want more of, the system is the same.

Where your best jobs are going

Every one of these is a job you should have gotten.

Three quiet leaks. Any one of them costs you the job.

Who we put in front of you

The Customer We Bring You

The right homeowner turns into the jobs worth having.

Not everyone who calls is worth the truck roll. Here is who we target.

  • A homeowner — not a renter or a mow-only account just shopping for a cheaper add-on.
  • Real money on the table — thinking $5,000-plus, not just curious what it costs.
  • Standing water, a cracked patio, or ready to actually use their backyard.
  • The money is there — financed or in hand, not saving up for next year.
  • Ready now, not next spring — this city barely has an off-season.

That is who we put in front of you. Not a shared lead sold to four other shops the same morning.

A homeowner property ready for outdoor-living work in Greater New Orleans

How we find them

This is how those three jobs end up on your schedule.

Five things, running at the same time.

1

A Page For Every Job

We build a dedicated page for hardscape design-build, drainage installs, and maintenance accounts, so you show up when someone searches that exact work.

2

We Work Your Customer List

We send your past customers a specific offer and book work from people who already trust you.

3

We Raise Where You Rank

Google weighs review count, recency, and replies — every new review moves you up in the map results.

4

We Keep You Visible

Your profile stays current, posts go out on their own, and every new five-star review posts to your social accounts with a link back to that job page.

5

We Turn On Local Ads

You pick the services you want calls for and only pay when a real customer calls. Google refunds bad leads. Ad spend is paid directly to Google, separate from our fee. We do not sell Facebook ads or pay-per-click.

Landscaping crew installing a paver patio in Greater New Orleans

And We Make Sure You Do Not Lose Them

One weak link and that job books with someone else.

A 7pm call that goes to voicemail — that job is gone.

A Saturday Instagram message answered Monday — that job is gone.

An unanswered complaint on your profile — that job is gone.

The system

The Groundwork System

Built so the jobs you land turn into the jobs you keep. Three phases, working together, so no job slips through.

Phase 1

New Customers

Get found for the jobs you want — not just the generic search.

"The best business without visibility is simply the best-kept secret."

  • Google Business Profile built around the work you want
  • Service pages for each job
  • Missed-call text-back
Phase 2

Repeat Customers

Keep the customers you have already earned coming back.

"It's always easier to get a dollar from someone who's already paid you a dollar."

  • Value-added email campaigns
  • Year-round presence
  • Special offers for slow seasons
Phase 3

Referrals

Turn happy customers into your best source of new work.

"The best leads are referrals — but are you getting as many as you could be?"

  • Referral incentives running on their own
  • Lower cost per new customer
  • Compounding growth without ad spend

What gets installed

Every piece here works together to get you the jobs you want — then protects them.

Hardscape and outdoor living builds Drainage and French drain installs Recurring maintenance accounts

Getting You In Front Of Them

  • Optimized Google Business ProfileComplete profile with categories, service areas, and photos built to convert clicks into calls.
  • Service Pages For Each JobDedicated pages for hardscape, drainage, and maintenance so you rank for the work you want.
  • Built-In Review RequestsSent after every job, Google compliant, no review gating.
  • Spam Review FilteringFake and malicious reviews flagged and disputed before they hurt your rating.
  • Review QR CodesSimple scan-and-review cards your crew hands out on site.
  • Scheduled Social PostsYour profile and social accounts stay active without you touching them.
  • Review Sharing To SocialEvery new five-star review posts to your Facebook and Instagram with a link back to that job page.
  • Daily Facebook PostA fresh post goes up on your Facebook page every day — you never have to touch it.
  • Daily Instagram PostA fresh post goes up on your Instagram every day — same source, tuned for the feed.
  • FB/IG Post Comment-to-DM LeadsWhen someone comments on a post, they get an automatic DM that opens the conversation and captures the lead.
  • Local Service Ads SetupGoogle Guaranteed ads set up and managed, targeted to the jobs you want.

Making Sure You Never Lose One

  • 24/7 Missed-Call ReceptionistAnswers every call you cannot, day or night, so the job does not go elsewhere.
  • Unified Message InboxEvery text, call, and message in one place so nothing gets missed.
  • Mobile-Optimized Lead CaptureForms and click-to-call built for the phone, where most of your traffic comes from.

Every tool that closes a hole

Here is what gets installed to get you more of those types of jobs you want.

Eight systems running for you in the background — so every homeowner ready to spend real money ends up on your calendar, not your competitor's.

A clean landscaping website with an estimate form on a laptop
Fixes: Broken / low-converting website

Website That Actually Captures Leads

  • Clean landing page built for conversion
  • Simple estimate form — name, phone, email, service
  • Prominent "Request a Quote" CTA button
  • Mobile-ready responsive design
  • New leads text you directly on your phone

Every visitor either books a quote... or leaves you their number.

M Your Landscaping Co Landscaper · Greater New Orleans 4.9 (147 reviews) CALL DIRECTIONS Open · Closes 6 PM Hardscape · Drainage · Maintenance Serving Metairie & Greater NOLA menaslandscaping.com
Fixes: Invisible on Google Maps

Your Google Profile Dialed In for the Money Jobs

  • Every category set up correctly for outdoor-living and hardscape searches
  • Business hours + service area filled in for all 12+ cities you serve
  • Service descriptions written to match how homeowners actually search
  • Photos regularly added — showing you're active and doing real work
  • Set up so you're findable when people look for $10K–$30K transformations

When someone searches "landscaper new orleans," your name shows up — not just the guy across town.

Text message thread requesting a Google review, followed by a 5-star confirmation
Fixes: Not enough reviews · manual asking never happens

5-Star Reviews On Autopilot

  • Auto request sent after every job — one-click Google review link
  • Fully automated — no manual follow-up required from you
  • 5-star reviews stack up while you're on the next job
  • Your rating climbs — you get the next call over the competition
  • Review protection: negatives caught before they hit Google

Every job becomes another 5-star review. Every review climbs your rank.

Reviews auto-posted to Facebook and comment-to-DM automation converting engagement to booked leads
Fixes: Social posts sit dead · commenters never become leads

Reviews and Posts Turned Into Booked Estimates

  • Every 5-star review auto-posted to your Facebook — daily
  • Fresh social proof in front of new eyes constantly
  • Comment-to-DM automation on every post — someone comments, our system messages them privately in seconds
  • Instant DM presents an offer to engaged commenters
  • Accepted offers → booked on your calendar (estimate or callback)

Your Facebook page stops being a scrapbook — it becomes a lead machine that runs 24/7.

Bonus
Instagram grid showing 30 days of pre-designed landscaping content
Fixes: No time to post · page goes dark for weeks

Daily Social Content — Even Without Your Photos

  • 30 days of pre-designed content — every single day
  • Posted to Facebook AND Instagram automatically
  • Yard tips · seasonal carousels · promotional guides
  • Every post ends with a "COMMENT" CTA — fires the DM automation
  • Your page never goes dark — leads flow in on autopilot

You never touch a post again. Your page stays alive. Homeowners see an active business.

A crew member snapping a job photo, then it auto-posting to Google Business Profile and Facebook
Fixes: Job photos sit dead on your phone

Every Job Photo Auto-Posted to Google + Facebook

  • Your crew snaps a picture on the job
  • System auto-posts to Google Business Profile
  • Same photo posted to your Facebook page
  • Same day — no lag, no manual work
  • Your work in front of new eyes every week

Every finished job becomes a marketing asset — while you're already on the next one.

iPhone showing a missed call notification and an auto-sent text-back message
Fixes: Call goes to voicemail while you're on a job

Instant Text-Back on Every Missed Call

  • Miss a call — SMS fires within seconds
  • "Hey, sorry we missed you — what can I help with?"
  • Captures the lead even when your hands are full of dirt
  • Opens the conversation before they call the next guy
  • Never lose a caller to your competition again

The caller you couldn't answer becomes a scheduled estimate — automatically.

iPhone showing a reactivation SMS thread with a past customer
Fixes: Past-customer list sitting cold in your phone

Warm Work Coming Back — No Chasing

  • Monthly text to your past customers
  • Seasonal check-ins (spring cleanup, fall prep)
  • Weekly maintenance offers to the right people
  • Runs on autopilot in the background
  • Warm work coming back with no chasing on your end

The customers you already earned bring you the next job — before your competitors even know they're looking.

What are missed calls costing you?

Every missed call is a shot at one of your three money jobs.

Plug in your numbers and see for yourself.

Count real inbound calls about service or pricing.

Voicemail, after hours, or too busy to pick up.

Typical revenue from one completed job.

How many answered calls turn into customers?

Monthly Calls80
Monthly Missed Calls24
Estimated Missed Jobs / Month10
Estimated Revenue Missed / Month$43,200
Estimated Revenue Missed / Year$518,400

Most owners are surprised by the number.

Grab Your Spot

How it works

From here to a system built and running for you.

Three simple steps. No runaround.

1

Grab Your Spot

Click below, secure your spot at $599/mo, setup fee waived. No contract, no long forms.

2

We Build Everything For You

Google Business Profile optimization, review system, missed-call receptionist, and your service pages — all built for you.

3

Go Live

Walkthrough live or by video, your choice.

A quick reality check

Do not buy this if...

If any of these are true, your business may not be ready for the system yet.

Do not buy this if...

  • You're already too busy to take on more weekly customers.
  • You can't follow up when someone asks for an estimate.
  • You're not willing to give estimates and close the work.
  • You can't consistently deliver reliable landscaping service.
  • You expect guaranteed customers... without doing your part.

If any of these are true, your business may not be ready for the system yet.

Questions you are probably asking

Straight answers, so nothing stalls the jobs you want.

The questions that come up before someone grabs their spot.

Will this work for my business?

If you serve homeowners in the New Orleans metro, answer your phone, and show up to give estimates — yes. If you only mow and never quote bigger work, this is not a fit.

Are customers guaranteed?

No, and nobody who tells you otherwise is being straight with you. We cannot guarantee exact Google positions either. What we control is the work getting done right, every week.

How long until I see anything?

Missed calls get answered the day we go live. Past-customer work usually books within the first few weeks. Map rankings move slower — over months, not days.

I already have a marketing guy.

Then ask him what your review count did last quarter and how many after-hours calls got answered. If he has those numbers and they are moving, stay put.

I've been burned by agencies before.

Same reason we don't do contracts. If we don't earn the next month, you shouldn't have to pay for it. Cancel any time, no hoops.

I tried this before and it did not work.

Most owners tried one piece of it. A website with no reviews behind it, or reviews with nobody answering the phone. One link missing and the whole chain breaks.

It costs too much for what I make.

Run the calculator above with your real numbers. If one recovered job a month does not cover the fee, this is the wrong spend for you right now.

I do not have time for this.

One 30-minute call to get us access and answer a few questions. After that your only job is returning calls and giving estimates.

Am I locked in?

No. Month-to-month, cancel anytime.

Is this just buying leads with extra steps?

No. The calls come to your number, from your profile, on your pages. Nothing is resold to three other shops the same morning.

I do not need more work right now.

Then this is about which work. Booked out on mowing is not the same as booked out on patios and drainage. This shifts what fills the calendar.

I can do this myself.

You can. Most owners start and stop, because it competes with actual jobs. The question is whether it gets done every week for the next year.

I need to talk to my partner.

Grab your spot — then you can both come on the onboarding call and we'll answer every question you have. If after that call you don't want to continue, we refund you 100% right there on the call.

Simple, transparent pricing

One plan. Everything included.

Every plan pays for itself the moment one job lands.

THE GROUNDWORK SYSTEM

Month-to-Month

$599/mo
$1,000 setup fee Setup Fee Waived for the first 3 spots in the Greater New Orleans area

Everything installed and running for you

  • Google Business Profile setup and optimization
  • Service pages for each money job
  • Automatic Google review requests
  • Spam review filtering
  • Every Google review responded to
  • Review QR codes for your crew
  • Automatic review sharing to Facebook & Instagram
  • Daily Facebook post
  • Daily Instagram post
  • FB/IG post comment-to-DM leads
  • Local Service Ads setup
  • 24/7 missed-call receptionist
  • Unified message inbox
  • Mobile lead capture
  • Monthly reporting + client dashboard
Click Here to Pay

No long-term contract — cancel anytime. Ad spend for Local Service Ads is paid directly to Google, separate from this fee.

30-Day Money-Back Guarantee

If it's not doing what we said it would do, cancel any time — no hoops, no hard feelings, every dollar back.

And on your onboarding call, if it's not for you after we walk through it, we process your refund right there on the call.

Compare

Compare to what you'd pay elsewhere:

20 leads from Angi

$2,080/mo

Shared · unverified · maybe-buying

1 full-time marketing employee

$7,000/mo

Sick days · vacation · turnover

BEST

SurgeAppointments

$599/mo

Less than both · works better than both

Let's get your phone ringing

The next call you take could be one of these three jobs.

Grab your spot before they are all gone.

Grab Your Spot